Among these are five new destinations in China: Juzhou (Zhejiang Province), Linyi, Qinhuangdao, Shijiazhuang, and Zhoushan. The airline adds some 400 daily flights to 70 destinations to the Star Alliance network. We believe that Shenzhen Airlines will leverage alliance resources to improve its own competitiveness, and to realise its strategic target of being a large network carrier covering Asian and intercontinental destinations with its hub in ShenzhenĪs a Star Alliance member, Shenzhen Airlines offers its customers access to a global network, along with seamless travel and enhanced frequent flyer benefits. We are proud to proclaim that Shenzhen Airport, serving the 4 th largest city in China, is now the newest Star Alliance Hub, from which we will make our mark not only in China, but across the Asia-Pacific region."Īir China Chairman Wang Chengshun said: "As Shenzhen Airlines' mentor, we are delighted to see that Shenzhen Airlines in the last 20 years has achieved substantial growth. By joining Star Alliance we can now offer our customers global reach, while at the same time placing Shenzhen firmly on the map of world-wide air travel. We know that today no single airline alone can tend to the needs of the international traveler. After 16 months of integration work, we have become a Star Alliance member. In December 2007 the Alliance added China’s Flag carrier Air China to the network.įeng Gang, the president of Shenzhen Airlines said: "Today is filled with joy for all of us at Shenzhen Airlines. In the case of China, the foundation for this strategy was set many years ago, by those Star Alliance member carriers who have been successfully serving this market for several decades. Shenzhen Airlines at the same time gains access to a global network with enhanced benefits for its passengers truly a win-win situation," said Mark Schwab.Īdding Shenzhen Airlines to the network is part of Star Alliance’s strategy of improving access to current and future growth markets, thus providing the international traveler with more destinations and flights. Our customers now benefit from improved access throughout the economically important Pearl River Delta and across southern China. "Shenzhen Airlines is China’s fifth largest carrier and strengthens the Star Alliance presence in China and across Asia. At a ceremony held at Shenzhen Bao’an International Airport, Mark Schwab, CEO Star Alliance, welcomed the airline into the family on behalf on the Alliance’s Chief Executive Board (CEB). Shenzhen Airlines today became the latest carrier to join the Star Alliance network. The CEB provides the overall strategic direction of the Alliance, approves the appropriate funding and votes on the admittance of new member airlines. The CEB is the controlling body of the Alliance and each of the 27 member airlines is represented by their respective CEO. "It is my determination to see that we continue to foster commercial cooperation among of 2 member carriers to further strengthen our position as the leading global airline network." "Partnerships are essential to succeed in this business and few partnerships have been as beneficial to their members and customers as Star Alliance," Rovinescu said. These would include strengthening the global network, focusing on providing a seamless travel experience and maintaining the loyalty of customers through superior service and convenience, he added. Rovinescu said he was looking forward to working with the board over the next two years to deepen the alliance and pursue shared priorities. The Alliance needs careful steering in these testing times for the aviation industry and Calin is an excellent choice to lead the group through the challenges to come." Reflecting on his tenure, Fyfe commented: "I have been proud to lead the board over the past two years. In his role as CEB Chairman, Rovinescu will conduct the two annual board meetings and act as the designated spokesperson for the board. Following a highly successful seven-year tenure as CEO of Air New Zealand, Rob has elected to retire at year-end and while we are very sad to see him leave, we know that his contributions to the Star Alliance will endure." Rovinescu said. Indeed, we have all benefited from Rob's presence as Chairman of the CEB. "On behalf of all Star Alliance members I thank Rob for his personal commitment, support and leadership in driving our alliance forward and in strengthening relations between the alliance partners.
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